On top of the new processor, each model of the Sony 2021 line-up will use the new Google TV smart platform instead of the older Android TV software. “While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do,” Sony says. So, what’s new with Sony TVs this year? The main change comes in the form of its Cognitive XR processor, which Sony claims is bringing a huge upgrade in capability to its 2021 TV range.Ĭan Sony one-up the X1 Ultimate processor that's been driving its premium TVs for the past few years? Sony certainly thinks so, saying that the Cognitive XR chip utilizes a “completely new processing method designed to replicate the ways humans see and hear”, detecting a so-called “focal point” in the TV’s picture to focus processing around the more important parts of the image. Sony XR-85X95J: $4,499 (around £3,200 / AU$5,800)Īcoustic Surface Audio+ vibrates the panel itself to emit sound from across the screen.The X95J will be available to pre-order from mid-2021.
Pricing and release date are yet to be confirmed though. That was a huge sore spot on last year’s X950H, so it’s great that Sony has added them in for this year. In terms of changes compared to last year’s X950H/XH95, one of our favorite Sony TVs from 2020, the X95J is slimmer by about 10mm and adds HDMI 2.1 ports for 4K/120 gameplay – perfect for the PS5 and Xbox Series X. It has X-Wide Angle, XR Motion Clarity and 3D Audio Upscaling thanks to the Cognitive XR Processor, but will only have X-Anti-Reflection on the two larger models.
That said, you’re not sacrificing a ton of features to be here: the X95J still offers the XR Contrast Booster that the Master Series uses (though it won’t be as bright) and the XR 4K Upscaling technology. Sony X95J 4K LED-LCD TV (available in 85-, 75- and 65-inches): The Sony X95J is the first step down in that middle range of the Sony TV lineup from the pricey premium models.
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